As Hurricane Irene closes in on the East Coast, iOSsphere rumors of iPhone 5 ticked up slightly to Category 2. Fueled by hot air, rumors broke out about iPhone 5 sales starting in October, a new battery design and audio jack flex cable, new carriers, Steve Jobs' cunning PR plot, and much less.
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You read it here second.
"A dubious source from a no-name site -- but it makes sense!" -- Gizmodo, covering without a trace of irony a rumor that iPhone 5 is coming to T-Mobile
iPhone 5 will go on sale in October, at least at AT&T.
Citing "one of our high-level AT&T sources," Jonathan Geller at Boy Genius Report reveals that an "AT&T Vice President has confirmed to several employees that the iPhone 5 is slated to launch in early October."
In the iOSsphere, "launch" is used interchangeably to mean "announcing a new product" and "making a new product available for purchase." Geller here means the latter.
But there's more. "Additionally, the VP communicated the following to a group of managers ..." Your breath catches, your pulse races. You think, "LTE? Lower price? The return of unlimited data plans?"
But no: "Expect things to get really, really busy in the next 35-50 days, so prepare your teams accordingly." Oh.
The fact that this rumor has not merely a Free MCTS Training – MCTS Online Training . source but a high-level AT&T source, means "this particular rumor is worth paying attention to because BGR was one of the first sites to heavily push a September release for the iPhone 5," reasons Devinda Hardawar at VentureBeat. "I don't suspect the site would backtrack on its previous reports unless it had a legitimate reason to ..."
The best kind of rumors are the ones grounded in facts.
Apple will reveal the date for the iPhone 5 announcement on Monday, Aug. 29.
That's the conclusion of Beatweek's Bill Palmer, who uncovers Steve Jobs' cunning PR plot.
How can he know? Because Steve Jobs resigned on Wednesday, Aug. 24. It makes complete sense, of course.
"Steve Jobs just resigned his Apple CEO position, and on a Wednesday no less," Palmer writes. "This is the strongest evidence yet that Apple will send out invites for an iPhone 5 event as soon as next week."
He reasons that the Jobs resignation is such bad news that Apple wants to bury it under good news. And what could be gooder than the iPhone 5?
BACKGROUND: Steve Jobs: "I hereby resign as CEO of Apple"
"The remedy for getting the Jobs news out of the tech headlines, then, is to put out the iPhone 5 news quickly thereafter so that attention shifts as quickly as possible," Palmer theorizes. "Jobs and his PR team likely decided to hold this news until the iPhone 5 was just about ready to be announced, so as to deliver the two in a one-two counter punch which would cancel out the former with the latter. The fact that the news was pushed out mid-week means that Apple is looking for this news cycle to have fully dissipated by the end of the weekend, with no Monday carryover. That in turn suggests that by Monday, Apple will be looking to turn attention elsewhere."
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